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The overwhelmingly positive clamor inspired Choi to start work on an album of his own.It helps to know that he has a pre-existing consumer base of more than 40,000 subscribed fans eager to buy the end result, sight unseen.I realized I could just do whatever I wanted." But what she did - gently hilarious one-woman skits in which she portrays as many as a half-dozen members of her extended Filipino American family - proved to be wildly popular.So much so that, a year and a half later, her Happy Slip channel is the fifth most subscribed on You Tube.Gambito later broadcast two videos containing original songs.Recently, Gambito has been collaborating with fellow You Tube comedian Kevin Wu, a.k.a.
Until you realize: It's the confidence, exuding from every pore. And the majority of my subscribers are Asian, because they relate to what I'm talking about, and they back me up." In short, in the media that his generation cares about most, Asian Americans aren't behind the curve - they're ahead of the game. "You see that young Asian Americans are gravitating to You Tube, and it's clear that they represent an underserved market that's thriving online outside the confines of Hollywood and Madison Avenue," says Richard Frias, co-president of Digital Content Partners, a management firm that recently signed on to represent Gambito and Kevin in whatever future content endeavors they might choose to pursue. As it rocketed up the viewership charts, "You Tube (A Love Song)" got picked by the service as a front-page Featured Video.The video has since been seen nearly 1.9 million times, helping make him You Tube's 16th-most subscribed musician of all time, just ahead of, ahem, Britney.Her second video introduced many of the recurring themes in her following sketches, such as her parents' attitude towards her growing popularity over the Internet and her family's ethnic habits seen through the mind of an American.Other notable sketches include Mixed Nuts — a video depicting what she would call "a typical family discussion" which was later awarded with the second place in the 2006 You Tube Video Awards for Best Comedy — and Mac Beautiful, her first musical video, an ironic cover of the song You're Beautiful by James Blunt praising the beauty and efficiency of her 12" Apple Power Book computer.